VENICE BEACH — The Los Angeles Rams and Los Angeles Charges have made NFL history by being the first and second teams to sponsor an LGBTQ pride event.
The Rams is a sponsor of Venice Pride by adopting all 14 blue lights in the “C” letter of the “Venice” sign near the Boardwalk that will illuminate the rainbow LGBTQ pride colors during June.
“We are thrilled the Los Angeles Rams has chosen our celebration to make this welcome and historic overture of inclusion to the LGBT community,” said Grant Turck, co-founder and executive director of Venice Pride, said in a statement. “It’s great for Venice, for the Rams’ organization and for the LGBT community.
“Hopefully this is the beginning of even bolder outreach efforts to our diverse community,” Turck said.
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“We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles,” Molly Higgins, the Rams’ vice president of community affairs, said in the statement. “Inclusion has always been a valued part of our organization, and we see this as a unique way to publicly celebrate the diversity that makes this community so special.”
Shortly after the Rams’ announcement, the Chargers rushed onto the field and adopted all 19 yellow lights in the letter “N.”
In 2014, the Rams set another NFL record by drafting Michael Sam, the first openly gay player in the league’s history.
In celebration of their involvement, the Rams have debuted an LGBTQ pride logo on Venice Pride’s website—another first for a NFL team.