Puerto Vallarta Pride 2018: Lorena Herrera announced as performer, grand marshal

Mexican singer Lorena Herrera will headline Puerto Vallarta Pride in May, organizers announced today.

Herrera — who has a large queer Latino following — will be the grand marshal in the Puerto Vallarta Pride Parade May 24 and perform at a special concert May 25.

Vallarta Pride will take place from May 20 to 27 with a series of cultural activities, concerts, and parties in the LGBTQ friendly coastal city.

Having a gay old time, revelers enjoy the the 2016 Puerto Vallarta Pride celebration. Photo: Clic Brands Digital Marketing.

Vallarta Pride’s theme is “100 Reasons to Celebrate” in honor of the city’s centennial.

Steve Grand also will be at Vallarta Pride for concerts May 21 and 23.

The 28-year-old singer-songwriter broke onto the music scene in 2013 with his song “All-American Boy,” which went viral with more than 1 million views in eight days.

His debut CD, “All-American Boy,” was released in 2015. That same year, he made a bluesy and soulful version of Mariah Carey’s “All I Want for Christmas Is You.”

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Herrera, 51, began her career in Mexico City as a model and won “The Look of the Year.”  She moved on to star in various soap operas or telenovelas such as ‘Muchachitas,’ ‘Dos mujeres, un camino,’’ “El premio mayor,” and “María Isabel.”

Herrera debuted as a singer in 1996 with her self-titled CD and the single “Soy.”

She followed that release with other albums (“Desnudame El Alma,” “Sobrevivire,” and “Aqui Estoy”) before releasing indie a series of indie single in 2015, including “Masoquista,” “Flash,” and “Plastik.”

About the author

Phillip Zonkel

Award-winning journalist Phillip Zonkel spent 17 years at Long Beach's Press-Telegram, where he was the first reporter in the paper's history to have a beat covering the city's vibrant LGBTQ. He also created and ran the popular and innovative LGBTQ news blog, Out in the 562.

He won two awards and received a nomination for his reporting on the local LGBTQ community, including a two-part investigation that exposed anti-gay bullying of local high school students and the school districts' failure to implement state mandated protections for LGBTQ students.