Kellogg’s will release a cereal that celebrates and supports the LGBTQ community and will be released for Pride Month
The limited-edition Together With Pride cereal will have berry flavored, rainbow-colored hearts covered in edible glitter.
Various Kellogg cereal mascots, including Tony the Tiger; Toucan Sam; and Snap, Crackle and Pop appear on the box because they are “Together with Pride.”
The cereal will be available at select major retailers nationwide beginning in May. The 7.8-ounce box will have a suggested retail price of $3.99, the company said in a press statement.
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Kellogg’s has partnered with GLAAD on the cereal release.
The company will donate $3 for every box purchased to GLAAD when consumers upload the box purchase and receipt to the Kellogg’s Family Rewards site. The brand has committed to donating a minimum of $100,000 with a maximum of $140,000.
Cereal bought from May 1 to Nov. 30 will apply. Proof of purchase must be uploaded within 30 days of purchase.
Kellogg’s first partnered with GLAAD in 2018 to create an All Together cereal tied to GLAAD’s Spirit Day anti-bullying campaign. The cereal was only available for one day exclusively at Kellogg’s New York City Cafe.
In 2019, Kellogg and GLAAD collaborated on another All Together Cereal. The Pride-fueled box was filled with six cereals, including Frosted Flakes, Froot Loops, Rice Krispies, Frosted Mini Wheats, Raisin Bran, and Corn Flakes. However, the cereal was only available online.