WEST HOLLYWOOD — A plan to expand the footprint of the LA Pride Festival to Santa Monica Boulevard would cost the city about $750,000 in expenses and lost revenue, according to a city analysis.
The proposal, which was created by LA Pride and West Hollywood city officials and is supported by the city’s Economic Development Department, will be discussed at the City Council meeting on Monday at 6:30 p.m.
LA Pride expansion
Under the proposal, West Hollywood Park and San Vicente Boulevard between Melrose and Santa Monica boulevards, the traditional space for the celebration, would still be used for the festival, which will take place from June 8 to 10. The West Hollywood Park space for the festival also will still charge admission. Ticket prices range from $25 to $450 as well as at least two fees.
The expansion proposal follows last year’s festival fiasco when the event was oversold and organizers allowed attendance to exceed capacity. The Los Angeles County Fire Department closed the festival entrance early on Saturday night, which left thousands of people angry. On Sunday afternoon, organizers stopped allowing people into the festival.
‘Pride in the Blvd.’
The most significant change in the suggested expansion would be “Pride in the Blvd.,” a three day, free festival on Santa Monica Boulevard between Robertson and San Vicente boulevards that would feature vendors, non-profit organizations, and a local artist showcase.
The new footprint would also include the closure of Santa Monica Boulevard between Doheny Drive and La Cienega Boulevard.
Expenses, lost revenue
The proposal projects expenses and lost revenue in several areas:
- $104,000 in waived street closure fees
- $43,644 in lost parking meter revenue
- $140,000 in previously allocated city funds for the festival
- $418,000 in public safety personnel costs
Festival organizers and the city want to relocate the ticketing area to trailers on Santa Monica Boulevard between Park and Hancock avenues. That move would relieve congestion from the main gates at the festival, according to the proposal.