La Cruz makes reggaeton for the gay community. His songs bring a queer sensibility to a genre that has been dominated by heterosexual men.
Last month, during Pride Month, La Cruz released his sexy new single “Quítate La Ropa” (Take Off Your Clothes), featuring several shirtless men, locker room interactions, guys twerking in front of urinals, and homoerotic boxing fights. La Cruz also gets a love interest by the end of the video.
“I’m telling my experience from the deepest and most sincere (place),” he told El Colombiano. “I’m an openly gay guy who goes to the studio to write songs based on my experience, I don’t feel bad about it. I am one of the first to achieve that visibility, and it fills me with pride. I hope that at some point, people will see it normally.”
Alfonso La Cruz, aka La Cruz, 27, was born in Caracas, Venezuela, and moved to Madrid in 2015 to pursue a career in music. His first studio album “Hawaira” was released in 2022. The album includes “Boulevard” and “Te Conocí Bailando,” which is his biggest hit to date.
With more than 1.2 million views, the video of “Te Conocí Bailando” shows La Cruz surrounded by sexy men who dirty dance with each other.
“Quítate La Ropa,” his latest single, goes further in queer themes and visibility.
Showing half-naked bodies and sexual themes is a common practice for reggaeton videos, but it’s always about heterosexual women in those positions.
By being gay and featuring men as the objects of his desire, La Cruz subverts what is an otherwise incredibly macho genre.
Artists like Solomon Ray have been paving the way for gay representation in reggaeton, and La Cruz takes it to the next level, breaking down more obstacles.